Science
Study Links Engagement Ring Costs to Marriage Longevity

A recent study by economists Andrew M. Francis and Hugo M. Mialon at Emory University in Atlanta, Georgia, reveals a surprising correlation between the cost of engagement rings and the longevity of marriages. Analyzing data from 3,000 married or previously married couples, the researchers sought to evaluate the relationship between wedding expenditures and marriage duration. Their findings indicate that couples who spend significantly more on engagement rings may face a higher risk of divorce.
The study highlights that couples investing over $20,000 on engagement rings are approximately 3.5 times more likely to divorce than those whose rings fall within the $5,000 to $10,000 range. Furthermore, it was noted that individuals who spent between $2,000 and $4,000 on an engagement ring are 1.5 times more likely to end their marriage compared to those who spent between $500 and $2,000. Such insights prompt a critical examination of societal norms surrounding wedding spending.
Financial Decisions and Marital Stability
The discourse surrounding engagement ring spending often centers on expectations influenced by marketing campaigns, notably from diamond companies like De Beers. In the 1930s, De Beers famously suggested that men should spend three months’ salary on an engagement ring. Today, average costs for engagement rings vary widely, with reports indicating figures around €3,600 to €6,000 in Ireland. The pressure to conform to these financial expectations can lead couples to make unwise financial decisions that may strain their future together.
Financial expert Liam Croke, Managing Director of Harmonics Financial Ltd, emphasizes that couples should prioritize financial stability over extravagant purchases. He advises a practical approach: spend what you can afford without incurring significant debt. Allocating funds wisely can positively impact a couple’s financial foundation, allowing them to save for essential purchases like a home or children in the future.
Croke’s insights are supported by research indicating that financial conflict remains a leading cause of marital discord. Over the past two decades, money-related issues have consistently topped the list of reasons for divorce, along with other challenges such as communication difficulties and family dynamics.
Lessons from Real-Life Experiences
Croke recounts a significant encounter with a couple facing severe financial strain. The husband, seeking financial guidance, revealed feelings of insecurity due to their lack of savings and persistent debt. He was paying €500 monthly on a term loan and had no savings to fall back on. His wife contributed an outstanding credit card balance of €8,000. Their financial difficulties were compounded by the fact that the husband’s elderly father was covering their child’s crèche fees.
The couple’s financial woes stemmed from decisions made prior to their marriage. The husband had invested heavily in an engagement ring, believing it was a necessary expression of love, while his wife concealed her credit card debt of €11,000. This lack of transparency about their financial situations created a rift that intensified their stress and strained their relationship.
Croke highlights that before entering a marriage, couples should engage in open discussions about their financial circumstances. Critical questions must be addressed, such as existing debts, savings, and budget management. Establishing a shared financial understanding can help mitigate future conflicts.
He also suggests that couples avoid unnecessary debt, especially related to engagement rings. By resisting societal pressures to purchase extravagant items, couples can instead focus on building a solid financial foundation that enhances their relationship rather than jeopardizing it.
The insights from the Emory University study and Croke’s advice urge couples to rethink traditional notions of wedding spending. By prioritizing financial health over materialism, couples can foster a more sustainable and fulfilling partnership.
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