Brown Thomas Christmas Shop Launches Early, Sparks Holiday Spirit

BREAKING: The highly anticipated Brown Thomas Christmas Shop officially opened its doors today, August 21, 2025, igniting holiday excitement a remarkable **126 days** ahead of Christmas Day. This beloved shopping destination in Dublin is ready to transform homes into winter wonderlands with a vast array of festive decorations, including stunning Christmas trees, garlands, wreaths, and more.

Shoppers can dive into the holiday spirit right NOW, selecting from **six unique style collections** designed to cater to every festive taste. The themes for this season include **Luxurious Deep Reds**, **Snowy Garden**, **A Bearly Little Christmas**, **Noel in Paris**, **All That Jazz**, and **Showtime**. Each collection promises to deliver a distinct vibe, ensuring that holiday decorators can find the perfect accents for their celebrations.

The **Luxurious Deep Reds** collection features bold, limited-edition Christmas trees priced at **€450**, offering a dramatic touch to any décor. Meanwhile, **A Bearly Little Christmas** evokes nostalgia with cozy textures and charming teddy bear motifs, perfect for families looking to reminisce about Christmases past.

Notably, the **Noel in Paris** theme captures the glamour of the French capital during the festive season, while **All That Jazz**—exclusive to the Grafton Street location—is inspired by Art Deco elegance with a vintage twist. The final theme, **Showtime**, channels disco vibes with bright colors and sparkling elements that are sure to dazzle.

Brown Thomas has also introduced innovative ornaments this year, including designs inspired by popular food items and hobbies, bringing a fresh twist to traditional holiday decorations. Specially featured are their iconic Nutcrackers, available in a wide variety of styles and sizes, and a unique **Brown Thomas Shopping Bag Ornament** retailing at **€20**.

Further enhancing the festive atmosphere, the **’A Jellycat Christmas’** collection showcases adorable plush ornaments and limited-edition cuddly characters. Additionally, the **Rathwood Christmas Trees** will be on display in the Gallery, offering shoppers a chance to find the perfect centerpiece for their holiday celebrations.

The opening of the Christmas Shop in August marks a significant shift for holiday retail, surpassing Halloween to kick off the festivities. This year, Brown Thomas is not only ushering in the holiday spirit but also creating over **350 seasonal jobs** across Ireland, significantly impacting the local economy and providing joy to Christmas enthusiasts throughout the nation.

As shoppers flock to Brown Thomas to explore the festive offerings, the early launch of the Christmas Shop is set to become a new tradition, drawing in crowds eager to embrace the holiday spirit well before the official start of the season.

Stay tuned for more updates as this festive season unfolds!