US Beauty Brand MERIT Set to Launch in Ireland September 16

A highly anticipated US beauty brand, MERIT, is preparing to make its debut in Ireland on September 16, 2023. Known for its minimalist approach to makeup, skincare, and fragrance, the brand aims to highlight natural beauty and has garnered significant interest from Irish consumers eager to access its products.

Beginning next week, MERIT products will be available exclusively at meritbeauty.com, offering local shipping directly to Ireland. Aila Morin, Chief Marketing Officer of MERIT, expressed excitement about the launch, stating, “Ireland has been one of our most requested markets over the years, with a flood of social media comments and emails asking about our entry. We’re excited to be able to answer the call and officially bring MERIT to the Irish beauty landscape.”

Since its launch in January 2021, MERIT has expanded from its home markets in the United States and Canada to Australia and various European countries, with Ireland marked as the next significant milestone. The brand has gained popularity for several standout products, including the Flush Balm Cheek Colour, which became a viral sensation online. This cream tint, available in twelve shades, retails for €29. Its unique formula consists of a soft wax with a low melting point, allowing it to glide smoothly onto the skin and create a transparent veil of color.

Another highlight from MERIT’s product lineup is the Great Skin Instant Glow Serum, priced at €39. This lightweight, bi-phase serum quickly absorbs into the skin, providing hydration and a plump appearance without leaving any residue. Key ingredients include niacinamide and a proprietary blend of hyaluronic acids, which work together to smooth the skin and lock in moisture.

For lip care enthusiasts, MERIT offers the Shade Slick Tinted Lip Oil, available in sixteen shades across three formulas. Priced at €26, this tinted oil is enriched with omega-6 and omega-9 fatty acids, which help to plump the lips and reduce the appearance of fine lines. Nourishing ingredients like rosehip oil, shea butter, grapeseed oil, and jojoba oil ensure that lips remain moisturized.

As the launch date approaches, beauty aficionados in Ireland can sign up for the MERIT Ireland Waitlist to receive exclusive updates about the brand’s entrance into the local market. With its focus on enhancing natural beauty and delivering high-quality products, MERIT is poised to make a significant impact on the Irish beauty scene.