Putin’s Intervision Song Contest Kicks Off Tonight in Moscow

UPDATE: The revival of the Intervision Song Contest kicks off tonight in Moscow, directly challenging the Eurovision brand after Russia’s ban from the competition in 2022. This rebranded event, touted by Vladimir Putin as a “festival of friendship and culture,” is set to feature performances from 23 countries, including key allies like Belarus, Cuba, and partners from BRICS nations.

The contest aims to present a “de-politicised” alternative to Eurovision, which has faced controversy over political themes. In stark contrast, the Intervision’s strict rules prohibit any political content, focusing instead on “family values” and themes of love and understanding. The show will be hosted by Chinese entertainer Lay and Indian actress Stefy Patel, highlighting its international flair.

In a surprising turn, the United States will also be represented. Initially, B. Howard, a singer linked to Michael Jackson, was slated to perform but pulled out shortly before the event. Stepping in at the last minute is Vassy, an Australian-born singer of Greek descent, who obtained U.S. citizenship during the COVID-19 pandemic.

Russia will showcase its own entry with Yaroslav Dronov, known as Shaman, performing his patriotic ballad “Straight to the Heart.” Dronov’s music has become an anthem within Moscow’s pro-war rallies, emphasizing the political undertones of this otherwise “light-hearted” contest.

While the Kremlin promotes the Intervision as a glitzy spectacle, it remains to be seen if it can attract the same global audience as Eurovision, which typically garners over 160 million viewers annually. Despite extensive promotional efforts, Intervision currently boasts only tens of thousands of followers on social media platforms.

The timing of this event comes amid ongoing geopolitical tensions. Eurovision itself is grappling with divisions, as evidenced by Ireland’s potential withdrawal over Israel’s participation. As protests against Israel’s actions continue, Moscow is positioning Intervision as a “safe haven,” free from the political chaos that surrounds its competitor.

Tonight’s contest marks a significant moment, not only for Russian cultural diplomacy but also in the broader context of global music competitions. With the stakes high, all eyes will be on Moscow to see if the Intervision can truly rival its Western counterpart or if it will remain a niche event.

As the show unfolds, expect updates and reactions from audiences worldwide. The stage is set, and the competition is about to begin—stay tuned for the latest developments.