Donegal Launches “Unrushed. Unspoiled.” Marketing Campaign

A new marketing campaign titled “Unrushed. Unspoiled. Donegal” has been officially launched to promote tourism in Donegal, Ireland. This initiative aims to attract domestic visitors and follows the recent TBEX conference, which welcomed hundreds of travel writers and content creators to the region. The campaign will highlight the unique offerings of Donegal through a focused digital marketing strategy and a dedicated offers page on GoVisitDonegal.com.

Collaboration for Tourism Growth

The campaign is spearheaded by the Donegal County Council’s tourism team in collaboration with the Donegal Branch of the Irish Hotels Federation. It seeks to showcase the county’s stunning landscapes and cultural heritage, appealing to both new and returning visitors.

Tourism providers in the area are encouraged to participate by submitting special offers that will be featured on the campaign’s dedicated page. This collaborative approach aims to enhance visibility for local businesses during the shoulder season, typically characterized by lower tourist numbers.

By leveraging the momentum from the TBEX conference, the campaign hopes to capitalize on the interest generated by influential travel bloggers and content creators who visited Donegal. The emphasis on a less commercialized experience—captured in the campaign’s tagline—aligns with current travel trends prioritizing authentic and tranquil destinations.

Engagement with Local Businesses

Local businesses are invited to submit their offers by the end of October to be included in the initial launch phase of the campaign. This initiative not only aims to boost tourism but also supports the local economy by encouraging visitors to explore various accommodations, dining options, and activities available throughout Donegal.

Donegal’s unique charm, characterized by its rugged coastlines and rich cultural history, positions it as an attractive destination for travelers seeking a respite from urban life. The campaign’s launch marks a significant step towards revitalizing interest in the area, particularly as the industry continues to recover from the impacts of the COVID-19 pandemic.

With the support of the Donegal County Council and local tourism stakeholders, the “Unrushed. Unspoiled. Donegal” campaign is poised to make a meaningful impact on the region’s tourism landscape, inviting visitors to discover the unspoiled beauty of this Irish gem.