Business
Core Optimisation Celebrates as It Wins Large Agency Award

The marketing agency Core Optimisation, located in the Shannon Free Zone, has won the prestigious title of Large Agency of the Year at the Irish eCommerce Awards 2025. This recognition comes as the firm celebrates its 10th anniversary, marking a significant milestone in its journey since its establishment in 2015 by founders Caroline Dunlea and David Brett.
The awards ceremony took place at The Round Room at The Mansion House in Dublin, where industry leaders gathered to celebrate the achievements shaping the vibrant internet retail sector across Ireland. The event highlights the contributions of various organizations and individuals, showcasing excellence in eCommerce.
Kieran O’Brien, the Director of Marketing and Communications at Core Optimisation, expressed his pride in receiving this accolade. “We are delighted to win this prestigious award that recognises the very best in the Irish eCommerce sector. To win in such a competitive category is a great testament to the work of our 57-strong team and the quality of the results for our client base,” he stated.
O’Brien further emphasized the significance of this recognition for a regional-based agency, stating, “As a regional-based agency celebrating 10 years in business in 2025, it’s even more rewarding to have our work acknowledged on the national stage. I am grateful to all the team for their contributions to securing this recognition.”
Core Optimisation’s commitment to providing comprehensive digital marketing solutions has been instrumental in helping a diverse range of brands achieve sustainable, long-term profitability. The firm’s innovative strategies and dedication to client success have set it apart in a competitive landscape, leading to its well-deserved recognition at the awards.
As the agency moves forward, this award not only reflects its past accomplishments but also sets a positive trajectory for future endeavors. With a decade of experience and a strong team behind it, Core Optimisation is poised to continue its impactful contributions to the eCommerce industry.
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