Intrepid Travel Appoints Richard Wise to Lead Customised Travel Division

Intrepid Travel, recognized as the world’s largest adventure travel company, has appointed Richard Wise as the General Manager of its newly established Tailor-Made division. This strategic move aims to enhance the company’s capabilities in customized travel, aligning with growing consumer demand for personalized travel experiences. Based in London, Mr. Wise will report directly to James Thornton, the CEO of Intrepid Travel.

In this new role, Mr. Wise will focus on rapidly developing and scaling the Tailor-Made business model. This includes collaborating with trade partners to create tailored travel itineraries that resonate with diverse customer needs. The decision to form this division reflects Intrepid’s commitment to adapt to changing consumer preferences. The company has seen a remarkable 19% year-on-year increase in Tailor-Made bookings, underscoring a clear trend towards personalized travel options.

Experience and Vision for Growth

Mr. Wise brings over 13 years of experience from Audley Travel, where he held various senior roles in both the UK and the United States. His extensive background in the travel industry positions him well to lead this initiative. In response to his appointment, James Thornton expressed enthusiasm, stating, “We’re delighted to welcome Richard to our team, especially at this time when travellers are seeking a more personalized experience. Richard brings a wealth of experience and strategic insight to this role to unlock the enormous potential we see in this space.”

Mr. Wise shared his perspective on the Tailor-Made division, emphasizing its potential to forge deeper connections with customers. He stated, “Tailor-Made represents a powerful opportunity to connect more deeply with our customers and deliver travel experiences that are as unique as they are impactful. I look forward to working with our global teams to deliver market-leading experiential travel that travellers are seeking.”

Strategic Expansion and Future Opportunities

The establishment of the Tailor-Made division aligns with Intrepid Travel’s broader strategy to diversify its product offerings and expand its global footprint. By focusing on personalized travel experiences, the company aims to attract a wider audience, catering to families, friends, and private groups who seek to explore the world through a unique lens.

This appointment marks a significant step for Intrepid Travel as it seeks to strengthen its position within the competitive travel market. With a commitment to responsible travel and a focus on customer experience, Intrepid is poised to capitalize on the growing demand for tailored travel solutions in the coming years.