Zalando Reports Strong Q3 Growth, Boosted by About You Merger

UPDATE: Online retailer Zalando has just announced impressive growth figures for the third quarter of 2025, driven significantly by its recent merger with About You. Gross merchandise volume (GMV) surged by 21.6% to a staggering €4.2 billion, while revenue skyrocketed by 26.5% to €3 billion.

The merger, completed earlier this year, played a crucial role in this growth. On a pro-forma basis, factoring in About You’s performance as if the merger had already occurred, Zalando’s GMV increased by 6.7% and revenue rose by 7.5%. Both Zalando and About You contributed to this upward trend, highlighting the successful integration of the two platforms.

In a strategic move to enhance its visibility, Zalando has announced a major partnership with the German Football Association (DFB), focusing on the sports category within its business-to-consumer (B2C) segment. This initiative is expected to bolster the brand’s presence in the competitive fashion market.

Zalando also made strides in its business-to-business (B2B) operations, expanding collaboration with Marks & Spencer. This partnership strengthens Zalando’s position as a key platform partner for European fashion brands, further solidifying its market footprint.

In a leadership update, Zalando revealed that Anna Dimitrova will assume the role of chief financial officer (CFO) starting 1 January 2026. Her expertise is anticipated to guide the company through its ambitious growth strategy.

Zalando’s strong performance in the first nine months of 2025 has led the company to reaffirm its annual outlook. This commitment underscores Zalando’s focus on an ecosystem strategy designed for sustainable and profitable growth for both consumers and partners.

As Zalando continues to thrive, the fashion industry will be watching closely to see how this momentum impacts the broader market landscape. Stay tuned for further updates on this developing story.