Irish Government Plans Digital Card to Boost Arts and Sports for Youth

The Irish government is developing a digital sports and culture card aimed at supporting young citizens as they transition into adulthood. Peter ‘Chap’ Cleary, a member of the Fianna Fáil party, announced this initiative during an appearance on The Anton Savage Show. The proposed card, available to every Irish citizen upon turning 18, will be preloaded with funds to be used for attending live cultural and sporting events.

Cleary explained that the digital wallet will allow young people to engage in a range of activities, enhancing their cultural experiences. “Once they turn 18 years of age, they would receive, or be able to apply for a card or a digital wallet online, preloaded with a figure,” he said. The funds spent using the card will directly contribute to the arts and sports sectors, creating a cycle of support for these industries.

The model draws inspiration from similar initiatives in countries like Spain, Italy, and France. Cleary highlighted Spain’s cultural card, valued at €400, which promotes a variety of live events, performances, and digital content. This approach aims to not only enrich the cultural landscape but also to stimulate local economies.

Transformative Potential for Youth and Communities

Focusing on his home county of Kilkenny, Cleary expressed how the scheme could positively impact young people. He noted that access to cultural events can significantly enhance their integration into society. “For a younger person to go to a show in the Watergate or a sports event, it’s huge for them,” he stated.

The initiative is also expected to benefit local businesses and tourism. Increased attendance at events could lead to higher revenues for local pubs and restaurants, supporting the broader circular economy in the area. Cleary emphasized the economic potential, stating, “It’s also fantastic for the circular economy in the area.”

While discussing funding, Cleary referred to the proposed €1.5 billion arts and culture budget by Minister Patrick O’Donovan for 2026, indicating that the financial implications of this card scheme would be modest yet impactful. “It is a very small contribution but I think it would be absolutely massive,” he remarked.

Future Expansion and Commitment to Youth

When asked about the possibility of expanding the program beyond young adults, Cleary acknowledged the potential for broader development. While he expressed interest in eventually including retirees, he stressed that the initial focus will remain on youth. “It would be a statement from our government that we are invested in our youth,” he affirmed.

Cleary aims to incorporate the proposal into the upcoming 2027 budget, with plans to formally launch the scheme if it gains approval. By prioritizing the engagement of young people with cultural and sporting events, the government hopes to foster a strong connection between citizens and their local arts and sports communities.