Kilkenny Fashion Retailer Changes Sale Messaging Amid Concerns

A women’s fashion retailer in Kilkenny has altered its sale signage, removing references to a store closure from its ongoing promotion. Sally West, located at 5 Kieran Street, initially announced a “closing down sale” in March 2023, but has since transitioned to a broader “Big Sale – Everything Must Go” message.

The change in wording comes after months of speculation regarding the store’s future. Local business owner Catherine O’Dwyer, of Lux Boutique, raised concerns about the impact of the lengthy sale on surrounding businesses. She emphasized that the prolonged nature of the sale was harming the economic vitality of the area, stating, “It’s taking all the money from the street. We all need to know how we are going to run our business while they’re doing this.”

In May, O’Dwyer noted the frequent deliveries of stock to Sally West, contradicting the idea of an imminent closure. “Stock is arriving every day with delivery drivers. There were 23 boxes there on Friday,” she remarked, highlighting the confusion among consumers who believed the store was on the verge of shutting down.

Following inquiries from the Kilkenny People in June, a spokesperson for Sally West indicated that the store was operating on a week-to-week basis. They expressed hope of remaining open through the summer despite the challenges of running a local business. “We had a very tough year but the reaction has been phenomenal and people are sorry to see us go. They have been very nice and supportive,” the spokesperson stated.

As the sale continues, the new signage reflects a shift in strategy aimed at retaining customer interest while navigating economic pressures. The lack of a definitive closure date has left both customers and local businesses in a state of uncertainty regarding the future of Sally West.

The situation raises important questions about the practices of retailers during sales events and their potential impact on local economies. As the summer progresses, the Kilkenny community will be watching closely for any updates regarding the store’s status.