Business
Limerick Council Urged to Address Poor Shopfront Signage

Limerick’s city centre is facing criticism over the prevalence of poor-quality shopfront signage, which detracts from the area’s appeal. During the Metropolitan District meeting on September 7, 2023, Independent councillor Maria Donoghue called for the appointment of an enforcement officer dedicated to addressing this issue. She emphasized that the current situation does not reflect the best of Limerick, stating, “We have a large amount of poor shopfront signage design across the city; it is poor quality design, it’s poor quality materials, it’s cheap, and it’s a poor reflection of our city.”
Cllr Donoghue highlighted broader concerns regarding the management of buildings within the city. She noted that inadequate enforcement has allowed for abuses of government initiatives related to property and residential development, leading to overcrowding issues, such as “people living 10 or 12 to a bedroom.”
To improve conditions in the city centre, Cllr Donoghue urged the Council to allocate resources for an additional enforcement officer. She believes that a focused approach is necessary to enhance the overall building environment in Limerick.
Support for this initiative was echoed by Fine Gael councillors Olivia O’Sullivan and Peter Doyle. Cllr Doyle recounted his own experience with a problematic shopfront on William Street, which he had reported to the head of planning. He expressed frustration that, despite raising the issue two months ago, no action had been taken. “It’s very disheartening for existing shop owners who put a lot of money into their shops,” he remarked.
Cllr Doyle criticized the slow response from the Council, suggesting that a more proactive approach should involve issuing warnings and taking action within a specified timeframe. He stated, “In my view, the shop should have been issued a letter with a 20-day warning, and then there should be some action.”
In response to the concerns raised, Limerick City and County Council clarified that it currently employs two full-time enforcement officers within the Development Management Department. According to the Council, there is presently no capacity to assign one of these officers specifically to the removal of poor shopfront signage. However, they noted that any complaints regarding signage lacking proper planning permission would be investigated in accordance with the Planning and Development Act 2020.
The ongoing dialogue about shopfront signage highlights the broader challenges faced by Limerick’s city centre as it seeks to present a more attractive and cohesive urban environment. As local officials consider the proposed measures, the pressure to enhance the city’s image remains a pressing concern for both councillors and residents alike.
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