Suzanne Jackson Discusses Beauty, Balance, and New Beginnings at 40

Suzanne Jackson, a prominent entrepreneur and beauty influencer, embraces her life in the Algarve while celebrating her 40th birthday. Living in a stunning villa, she expresses gratitude for her successes and the peaceful lifestyle Portugal offers. Jackson, known for her brand SOSU Cosmetics, reflects on her journey, emphasizing the importance of balance and creativity in her life.

Finding Balance in Portugal

Jackson describes her life in the Algarve as a refreshing change from the fast-paced environment she previously experienced. “The sun’s shining, it’s peaceful, and everything moves a little slower here,” she shares. This slower pace allows her to reset and reconnect with her creative side, making her summers in Portugal a cherished experience.

Her husband, Dylan O’Connor, also enjoys the lifestyle, playing golf and embracing the tranquil surroundings. Together, they balance their time between Portugal and their home in Dublin, which Jackson describes as the “best of both worlds.”

Beauty, Business, and Personal Growth

Jackson’s journey in the beauty industry spans over 15 years, with a decade of success through her SOSU Cosmetics brand. She attributes her success to her honest approach to beauty reviews, which has earned her the trust of a large audience. Jackson’s background as a trained beauty therapist further strengthens her connection with consumers, allowing her to develop products that blend everyday beauty with professional quality.

“I always dreamed of working in the beauty arena,” she explains. “My mum always said, ‘reach for the stars.’ It was not about money; I wanted to create a life and have a lifestyle that I loved.” This passion has driven her to innovate, leading to the launch of best-selling products like the Dripping Gold self-tan line, which has become a staple in many beauty routines.

Reflecting on her business journey, Jackson acknowledges the need to pivot quickly in response to challenges. After stepping back from her business in 2022, she returned with renewed focus and energy. “It was the right move for me, personally and professionally,” she says, highlighting the importance of realigning her brand with its original vision.

Jackson describes this new phase for SOSU Cosmetics as the “Rebirth,” characterized by a clearer strategy and innovative product launches. The brand’s popularity is evident, with over 10 million false lashes sold and more than 4.8 million units of tan since 2019.

Additionally, she emphasizes the emotional impact of beauty, stating, “When you look good, you feel good.” This philosophy drives her work and resonates with many of her customers, reinforcing the transformative power of beauty products.

As she reflects on her life and career, Jackson acknowledges the wisdom gained with age. “People say when you hit your 40s you know your value and what you’re bringing to the table,” she notes. This newfound confidence allows her to focus on maintaining a positive mindset and practicing mindfulness.

Looking ahead, Jackson and O’Connor are planning to renew their wedding vows for their tenth anniversary, which marks another exciting chapter in their lives. She envisions a celebration reminiscent of an Italian wedding, a dream she is eager to bring to fruition.

Jackson’s journey illustrates the profound connection between personal well-being, professional success, and the joy of living authentically. As she steps into this new decade, her story serves as an inspiration for many, showcasing the importance of passion, balance, and self-love in achieving one’s dreams.