Doctors Warn of Identity Theft Through Fake Medical Ads

Concerns are rising among medical professionals in Ireland over the misuse of their identities in fraudulent social media advertisements promoting unauthorized medical products. The Irish Hospital Consultants Association (IHCA) has urged both national and European Union legislators to take immediate action against this alarming trend.

Doctors have reported instances where their names and images have been used without consent to endorse dubious medicines and health products. This practice not only tarnishes the reputations of these professionals but also poses significant risks to public health.

Jim Daly, chief executive of the IHCA, expressed the gravity of the situation. “Our members are deeply concerned that their identities are being stolen in order to lend these unauthorized products an air of legitimacy in the eyes of an unsuspecting public,” he stated. Daly emphasized the potential health dangers posed by such products, which include unverified digestive remedies and weight-loss medicines.

The IHCA’s warning highlights the prevalence of fake advertisements that often incorporate the names and logos of legitimate health organizations, such as the Health Products Regulatory Authority (HPRA), without permission. Although complaints can lead to the removal of these posts, they frequently reappear under different names and images within hours.

The association has called for stronger regulatory measures to combat the spread of these fraudulent promotions. “This is a phenomenon that doesn’t just affect consultants—professionals in other sectors have also had their good names used to endorse bogus products without their permission,” Daly noted. He stressed that existing safeguards are inadequate and that a comprehensive approach is necessary to protect both medical professionals and the public.

Daly urged the public to exercise caution when encountering online advertisements for medical products. He advised individuals to avoid unfamiliar products or those that claim to offer miracle cures. Furthermore, he reminded the public that it is illegal to sell prescription medications online and cautioned against websites that make such claims.

Individuals seeking advice on medicines or health products are encouraged to consult qualified medical professionals, such as their local doctor, nurse, or pharmacist. The IHCA continues to advocate for awareness and vigilance among the public to help combat the rise of fraudulent online advertisements that could endanger health and safety.