Dr. Catriona Strain Discusses Digital Transformation on Business Matters

UPDATE: In an urgent episode of Business Matters, airing today, October 8, 2025, host Chris Ashmore interviews Dr. Catriona Strain, General Manager of Ernact, a leading international digital transformation network. The episode highlights Ernact’s pivotal role in fostering innovative projects and securing funding opportunities for digital advancements in Ireland.

Dr. Strain, based in the CoLab at ATU Letterkenny, discusses the network’s ongoing initiatives that aim to revolutionize digital practices across various sectors. This conversation comes at a crucial time as businesses increasingly seek to adapt to digital changes for competitive advantage.

Additionally, Ashmore welcomes Sean Quinn, CEO of Highland Radio, to reflect on the resounding success of the recent Highland Radio Customer Service Awards. Quinn emphasizes the significance of recognizing excellence in customer service, noting that these awards inspire local businesses to elevate their standards and innovate in their service delivery.

This episode is not just a broadcast; it’s a movement towards embracing the future of business in Ireland. Listen to the full program here: Business Matters Podcast.

As digital transformation accelerates, the insights shared by Dr. Strain and Quinn are vital for businesses aiming to thrive in an ever-evolving marketplace. The discussions are timely, especially as organizations grapple with adapting to new technologies and customer expectations.

Stay tuned for more updates on these discussions, as they continue to shape the landscape of business in Ireland. The urgency for adaptation and recognition in customer service has never been greater, making this episode a must-listen for anyone involved in business today.