Female Buyers Ignite Surge in Supercar Sales in Ireland

UPDATE: A remarkable shift in the supercar market is underway, with female buyers driving a significant surge in sales. This trend was highlighted at the grand opening of Ashford Motors in Wicklow on Saturday evening, where luxury dealer and TikTok star Nadia Adan announced that women are becoming one of the fastest-growing demographics in luxury vehicle purchases.

At the event, attended by over 200 guests including international motoring icon Mike Brewer, Nadia emphasized that female buyers are not just participating; they are reshaping the landscape. “Women are buying performance cars for themselves,” she stated. “They know the cars, they know the engineering, and they know exactly what they want.”

This surge reflects a broader international trend across the UK, Europe, and the US. As women gain more financial independence, they are investing in high-performance vehicles, challenging outdated notions that supercars belong solely to men. “The idea that supercars belong to one gender is outdated, that era is over,” Nadia declared.

The event showcased a lineup of stunning vehicles, including a red Ferrari 488, a Lamborghini Aventador, and a rare 1938 open-top BMW. The glamorous opening featured a Great Gatsby-style theme, complete with a live jazz band, setting the stage for a celebration of luxury and individuality.

Nadia noted that the buying process has evolved significantly, with social media greatly influencing how people shop for cars. “Buyers arrive with comparison videos and influencer reviews before they ever sit inside the car,” she explained. This digital shift has also impacted car aesthetics, with vibrant colors like lime green and yellow gaining popularity.

“We’re seeing more female collectors, more women in motorsport, and more women fronting car content online,” Nadia added, highlighting how this movement is no longer a novelty but a defining element of the industry.

The launch event also featured notable personalities from the TikTok community, including Hello Rebecca and Sammy Heaney, further emphasizing the cultural significance of this shift in consumer behavior.

Founded in 2020, Ashford Motors has quickly established itself as a key player in Ireland’s supercar scene, employing a dedicated team of five and specializing in pristine supercars and rare classics. “We’ve built Ashford Motors for people who love cars,” Nadia said. “Collectors, families, first-time supercar buyers – and especially women who want something powerful, special, and uniquely theirs.”

As the supercar market continues to evolve, the influence of female buyers is set to grow, shaping not just what cars are sold, but how they are marketed and perceived. This trend is a powerful reminder of the changing dynamics in luxury markets and the increasing role of women in driving these changes.

Stay tuned for more updates on this developing story as the supercar market in Ireland continues to innovate and adapt to meet the needs of all consumers.