US Beauty Brand MERIT Launches in Ireland Starting Sept 16

BREAKING: The highly acclaimed US beauty brand MERIT is set to launch in Ireland on September 16, 2023, bringing minimalist beauty products directly to Irish consumers. This exciting development comes after overwhelming demand from beauty enthusiasts across the country.

MERIT, known for its focus on enhancing natural beauty with minimalist makeup and skincare, will be available exclusively at meritbeauty.com, featuring local shipping to Ireland. This launch marks a significant step for the brand, which has seen a surge of interest through social media comments and emails from eager Irish customers.

Aila Morin, Chief Marketing Officer of MERIT, stated, “Ireland has been one of our most requested markets over the years. We’re excited to be able to answer the call and officially bring MERIT to the Irish beauty landscape.”

Since its inception in January 2021, MERIT has expanded its reach across Australia and Europe, with Ireland being the next major milestone. The brand gained notoriety for its Flush Balm Cheek Colours, a viral sensation online, available in twelve shades for just €29. This cream tint glides on effortlessly, providing a soft, natural flush while allowing the skin’s texture to shine through.

Additionally, beauty lovers can look forward to the Great Skin Instant Glow Serum, priced at €39. This lightweight, bi-phase serum absorbs quickly, delivering instant hydration and a radiant complexion—perfect for prepping the skin for makeup. Formulated with niacinamide and a proprietary blend of hyaluronic acids, it promises to smooth and lock in moisture.

For those who adore lip products, the Shade Slick Tinted Lip Oil will be available for €26. This tinted lip oil comes in 16 shades across three formulas, enriched with Omega-6 and Omega-9 fatty acids to plump lips while minimizing fine lines. It features nourishing ingredients like rosehip oil and shea butter to restore lost moisture.

As excitement builds for the launch, beauty fans can join the MERIT Ireland Waitlist to be the first to access these sought-after products. With this expansion, MERIT is poised to make a significant impact on the Irish beauty landscape, offering products that cater to a growing demand for minimalist, high-quality cosmetics.

Stay tuned as MERIT officially enters the Irish market, providing beauty enthusiasts with the opportunity to embrace a minimalist approach that highlights their natural beauty. This launch is anticipated to be a game changer for both the brand and Irish consumers eager to elevate their beauty routines.