Gray Media Appoints New General Manager for South Bend NBC Affiliate

Hasenecz has been appointed as the new General Manager of Gray Local Media’s NBC affiliate in South Bend, Indiana, effective December 1. Previously serving as the interim General Manager and Director of Sales and Marketing for Gray Media’s Cleveland stations, he is now set to lead operations in a vibrant community known for its deep-rooted sports culture and local engagement.

This transition comes as Gray Media seeks to enhance its leadership presence in the South Bend area, which includes the nearby city of Elkhart. Hasenecz’s experience in managing media operations and marketing strategies will be instrumental in connecting with the local audience and expanding the station’s reach.

Before his tenure in Cleveland, Hasenecz worked in Paducah, Kentucky, and Cape Girardeau, Missouri. His diverse background in various markets equips him with a unique perspective on regional media dynamics. As he steps into his new role, he aims to not only maintain the current standards of the station but also to innovate and adapt to the evolving media landscape.

In his previous roles, Hasenecz demonstrated a keen ability to drive sales and enhance viewer engagement. His strategic approach to marketing and community involvement is expected to resonate well with the residents of South Bend and Elkhart. The local community, known for its passionate support of the Fighting Irish sports teams, will likely play a significant role in shaping the station’s programming and initiatives moving forward.

The appointment of Hasenecz signifies Gray Media’s commitment to local leadership and community-focused broadcasting. As he prepares to make the transition, expectations are high for his impact on both the station and its audience. The South Bend NBC affiliate is poised for growth under his direction, with a renewed focus on fostering local connections and delivering relevant content to viewers.