Leonardo Hotels Expands to France, Scandinavia, and Balkans

Leonardo Hotels has announced its ambitious plans for expansion, targeting key markets in France, Scandinavia, Serbia, and Croatia as part of its long-term European strategy. The company, known for its main brands, Leonardo and NYX, acquired the Jurys Inn brand in the UK and Ireland in 2022, marking a significant step in its growth trajectory.

The expansion in France will focus on major cities such as Paris, Marseilles, and Lyon. In addition to these locations, Leonardo Hotels is also planning to enhance its presence in Germany and Italy, particularly within its leisure hotel segment.

Strategic Growth Plans for 2025

According to Yoram Biton, Managing Director of Leonardo Hotels Central Europe, 2025 is set to be a pivotal year for the company. He stated, “2025 is a year in which we are successfully combining growth, renovations and new partnerships.” This statement underscores the company’s commitment to not only expanding its footprint but also enhancing its existing properties and forging new collaborations.

The strategic expansion reflects Leonardo Hotels’ ambition to solidify its position as a reliable partner for investors, municipal authorities, and project developers. The company’s focus on diverse markets illustrates a calculated approach to tapping into the growing demand for hotel accommodations in Europe.

Through this expansion, Leonardo Hotels aims to cater to an increasingly mobile and diverse clientele, leveraging its strong brand reputation to attract both business and leisure travelers across the continent. As it positions itself for future growth, the company is optimistic about the opportunities that lie ahead.

The targeted regions represent a blend of established markets and emerging destinations, allowing Leonardo Hotels to diversify its offerings and meet varying consumer preferences. By venturing into these new territories, the company hopes to capture a larger share of the European hospitality market.

As the hospitality industry continues to evolve post-pandemic, Leonardo Hotels appears well-prepared to navigate these changes. The strategic decisions made today are expected to lay the groundwork for sustained success in the coming years.