Entertainment
British Struggle with Irish Names: Study Reveals Top Challenging Words

A recent study has identified the Irish names Aoife and Saoirse as the most challenging words for British individuals to pronounce. Commissioned by the casino operator Slotbox, this 2023 research reveals that British people often struggle with both Irish names and foreign food terms. The study highlights the complexities of enunciation faced by many and sheds light on the linguistic hurdles present in everyday conversations.
According to data published in The Times, Aoife topped the list, generating over 111,000 Google searches in the UK throughout 2022 from people seeking guidance on its pronunciation. The name, which is pronounced “eefa,” ranks as one of the most popular girl’s names in Ireland. Following closely, Saoirse, pronounced “sur-sha,” has also gained attention due to its association with the Irish American actress Saoirse Ronan, who frequently discusses her name’s pronunciation on US chat shows.
Other Challenging Words Identified
The study also included other Irish names that proved difficult for British speakers. Niamh, pronounced “neev,” and Siobhan, pronounced “shi-vawn,” ranked among the names that commonly trip up enunciators.
In addition to names, the research noted that the COVID-19 variant Omicron was the third most challenging term, as it has at least two widely recognized pronunciations: “om-my-kron” and “om-uh-kron.” The Ukrainian capital Kyiv appeared as the fourth hardest word, particularly as the pronunciation has shifted since the onset of the conflict in Ukraine in February 2023. While British and Irish speakers often pronounce it “Ki-ev,” media coverage has increasingly adopted the proper pronunciation “Keev.”
The study also highlighted the Brazilian fruit acaí (pronounced “ah-sah-ee”) as the fifth most difficult term. Other words that made the list include the popular Greek dish gyros and the Vietnamese surname Nguyen. Additionally, the word schedule ranked as one of the hardest to pronounce due to its two common pronunciations: the traditional English version “shed-yool” and the American “sked-yool.”
This study not only reveals the linguistic challenges faced by British individuals but also underscores the cultural significance of names and terms that are often mispronounced. As global interconnectedness continues to grow, awareness and education around these pronunciations can foster better communication and understanding across cultures.
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