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Urgent Update: VAT Cut Sparks Controversy Over McDonald’s Profits

UPDATE: Politicians are buzzing about McDonald’s following a controversial budget announcement today, with significant implications for the hospitality industry. Specifically, the government’s decision to cut VAT for food businesses from 13.5% to 9% has raised eyebrows and sparked a debate over who really benefits.
The budget, described as a “BUDGET FOR burger barons and big builders” by Labour TD Ged Nash, is set to cost the exchequer €681 million over the next year. However, implementation is delayed until July 2024, leading to skepticism about its benefits for smaller businesses. Critics argue that the primary winners will be large chains like McDonald’s and Supermacs, which together rake in around €90 million in profits.
“Budgets are about choices, and this Government has made its choice,” Nash stated in the Dáil, emphasizing that everyday workers may not see the advantage. The sentiment was echoed by Owen Reidy of the ICTU, who bluntly remarked, “The only worker to benefit is Ronald McDonald.”
The government’s rationale for this VAT cut stems from a “solemn promise” made by Tánaiste Simon Harris after pressure from the hospitality industry, which claims that many food businesses are on the verge of closing. The cut, which will have an annual cost near €700 million after 2026, is a point of contention among opposition parties.
While the Restaurant Association of Ireland suggests the cut benefits all, Cian O’Callaghan of the Social Democrats denounced it as a “giveaway for the takeaways.” Critics argue that large corporations will absorb the majority of the benefit, with estimates indicating that about 40% of the VAT cut will go directly to fast-food chains.
The complexity of differentiating tax benefits for larger corporations versus smaller businesses presents a challenge. Many fast-food outlets operate on a franchise model, complicating the government’s ability to target relief effectively. Minister for Public Expenditure Jack Chambers acknowledged this dilemma, stating that tax legislation must apply universally.
As the debate heats up, the public is left wondering about the real implications of this budget. Will it truly support struggling businesses, or will it just fill the coffers of corporate giants?
Stay tuned for updates as this story develops and further reactions emerge from the political arena.
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