Shoppers Flock to Next’s Stylish Midi Dress Amid Summer Heat

The high street retailer Next has gained attention this summer with its Navy Kew Gardens Puff Sleeve Off Shoulder Midi Dress, attracting praise for its flattering design and versatile style. With the season’s soaring temperatures, this dress has become a go-to choice for outdoor gatherings, such as beer garden outings and barbecues.

Retailing at €59.50, the dress is crafted from lightweight material, making it suitable for the ongoing heatwave. Its midi-length silhouette is enhanced by a striking all-over blue botanical print, which sets it apart. The puff sleeves can be styled off the shoulders, offering flexibility for various occasions. According to a review from the Daily Record, customers have lauded the dress for its stylish appeal, particularly highlighting its gathered waistline that helps conceal the stomach area.

With the dress quickly becoming popular on the Next website, the petite size is currently sold out. The standard version is available in sizes six to 26, along with several tall options, although some sizes are already showing low stock.

For those looking to update their summer wardrobe, other notable options include the New Look Yellow Floral Print Puff Sleeve Midi Dress, which has seen a price reduction from £45.99 (€53.26) to £15 (€18.50), and H&M’s Black Off the Shoulder Poplin Dress priced at €29.99.

Customer feedback has been largely positive, with an average rating of 4.2 stars for Next’s floral dress. Reviewers describe it as “flattering” and “a little bit different.” One customer remarked, “Gorgeous material with a flattering empire line if you have a tummy to disguise. Beautiful fine cotton that’s more of a sateen and is more floaty.” Another five-star review stated, “Lovely summer dress. Great style, quality, fit, and price. Cool fabric for the warm weather.”

Despite the overwhelmingly positive feedback, not all reviews were complimentary. One customer provided a two-star rating, mentioning that the dress “didn’t sit right on my shoulders” and that the fabric felt quite stiff. However, many users continued to express satisfaction, with one noting, “Lovely colourful dress for holiday. Size was spot on and the price wasn’t too bad either.”

As summer continues, the Navy Kew Gardens Puff Sleeve Off Shoulder Midi Dress from Next remains a stylish option for those wanting to make the most of the warm weather. With its unique design and positive reviews, it is clear why this dress has become a favourite among shoppers.