Majority of Irish Adults Anticipate Economic Recession in 2026

According to a recent survey by Core Research, over half of Irish adults expect the country to face a recession in 2026. The report highlights that a significant portion of the population is concerned about rising living costs, with 74% of respondents believing that affordability issues will persist. This sentiment is shaping consumer behavior and expectations for the year ahead.

Economic Concerns Drive Consumer Behavior

The survey, part of the annual PREDICT report, reveals that 71% of participants consider affordability a pressing issue in their lives. This widespread anxiety translates into cautious spending habits. A striking 68% of adults plan to delay purchases until they can find sales or price reductions, while 57% expect their peers to follow suit. Furthermore, two-thirds of respondents intend to conduct online research before making purchases, and half of those under 40 anticipate buying second-hand clothing through online platforms.

The rising cost of living is another key factor influencing public sentiment. The Competition and Consumer Protection Commission reports that 52% of adults now foresee a recession in 2026, with this figure rising to a significant majority among those aged 25 to 44. Even as economists indicate steadier growth and cautious tax receipts, the public mood has shifted to reflect a more pessimistic outlook.

Despite bustling shopping streets like Grafton Street in Dublin and St Patrick’s Street in Cork appearing lively, actual consumer spending tells a different story. Research from IBEC’s Retail Ireland indicates an average household spend of €1,600 in December, marking only a 3% increase—consistent with inflation. Alarmingly, one in five shoppers financed their holiday spending through credit, suggesting that many are relying on borrowing rather than genuine confidence.

While consumers are not retreating from enjoying life, their spending is becoming more intentional. Luxuries are being prioritized and framed as “worth it,” reflecting a shift towards smarter shopping choices. Products perceived as premium but budget-friendly are gaining traction, as individuals embrace a modern, conscious form of frugality.

Cultural Revival and Digital Life Concerns

The survey also highlights a growing interest in Irish culture, with 44% of respondents believing in a revival of Irish art, language, and music. Talent from Ireland is making significant strides on the global stage, with artists like Jessie Buckley earning accolades for their contributions. The report indicates that one-third of adults plan to listen to more Irish music, while 40% intend to engage with local stories and podcasts, particularly among those under 40.

However, this cultural resurgence is accompanied by caution. Concerns about far-right nationalism and the valuation of traditional Irish customs are prevalent, with 43% of respondents believing that conservative traditions will gain more recognition. Despite these apprehensions, the report suggests that the momentum for Irish culture will continue to grow in 2026.

As for the digital landscape, the survey reveals a stark divide between expectations and realities. While 55% of participants advocate for stronger regulation of social media, only 42% believe this will materialize. Trust in information sources is waning, with 40% expecting to encounter misinformation and 60% desiring more fact-based reporting.

Nearly half of respondents (48%) plan to reduce their social media usage in 2026, reflecting a growing desire to step back from digital distractions. This trend is particularly prominent among younger adults, with 55% intending to cut back on their online presence.

In summary, the findings from Core Research’s PREDICT report paint a complex picture for Ireland in the coming year. Economic concerns dominate public sentiment, influencing consumer behavior and expectations. At the same time, a cultural revival is taking shape, driven by a younger generation eager to engage with their heritage. As digital life comes under scrutiny, individuals are increasingly prioritizing real-life connections over virtual interactions, setting the stage for a year of intentional living and cultural engagement.