Dunnes Stores Launches New Summer Dress for €30, Sparks Shopping Frenzy

Dunnes Stores has unveiled a new summer fashion item, the Button Front Shirt Midi Dress, priced at €30. This latest addition to the retailer’s summer collection is already generating excitement among shoppers, who are expected to rush to purchase it both online and in stores.

The dress is designed to be both stylish and comfortable, featuring a flattering silhouette that accommodates a range of body types. Available in sizes 8 to 22, it includes elbow-length sleeves and a button detailing down the front. Shoppers have the option to wear it fully buttoned or with a plunging v-neckline, depending on their style preference. Additionally, the dress incorporates a built-in self-tie feature that cinches the waist, enhancing its appeal as a versatile summer outfit.

As noted in the official product description on the Dunnes Stores website, “This midi-length shirt-style dress is cut to a regular fit and has a tie belt that creates a flattering silhouette.” The dress’s design is intended to be worn for various occasions, whether for casual outings or more formal summer events. With its ankle-length cut, it also serves as a practical choice for holiday packing.

The Button Front Shirt Midi Dress is part of a broader summer collection that includes several new items. To complement this dress, shoppers might consider the recently introduced Savida Leopard Jacket, available for €40. This trendy outer layer features a relaxed, boxy fit, oversized corduroy collar, and large patch pockets, making it a fashionable addition to any wardrobe.

Dunnes Stores has a rich history dating back to its founding in 1944 in Cork, where it quickly became popular among locals seeking quality clothing at affordable prices. The opening of its first store led to a surge of customers eager to take advantage of founder Ben Dunne’s commitment to “Better Value.”

As the retailer expanded, it began selling groceries starting in 1960, further solidifying its position in the market. Over the years, Dunnes Stores has grown to operate 142 stores and employs approximately 15,000 people. Its commitment to offering a wide range of products sourced from both local Irish suppliers and international sources has remained unchanged.

With the new Button Front Shirt Midi Dress now available, Dunnes Stores is poised to continue attracting a diverse range of shoppers eager to enhance their summer wardrobe without overspending. The combination of style, affordability, and the retailer’s longstanding reputation for quality is expected to drive significant traffic to its stores and online platforms. Shoppers are advised to act quickly, as this item is anticipated to sell out rapidly.